Trip.com CEO takes sustainability to heart

Jane Sun, CEO of Trip.com, says as more and more people see the world, it’s her company’s responsibility to ensure that the business continues to have positive impact on their experience, to communities, and to the world.

A long-standing advocate for people-to-people diplomacy through travel, Sun says her company’s mission from day one has been make travel accessible, seamless and safe for as many people as possible.

Speaking at the recent World Economic Forum, Ms Sun said, “Travel has the unique ability to bring people from different countries and backgrounds together, to educate one another, breakdown barriers, and avoid misunderstandings. We strive to make this possible, pleasant and safe, but at the same time, as more and more people see the world, it’s our responsibility to ensure that our business continues to have positive impact on their experience, to communities, and to the world.”

Around a year ago, Trip.com became a founding member of the Travalyst initiative led by the Duke of Sussex, and led 75% of its partners to adhere to its 4R (“Reduce, Reuse, Recycle and Regenerate”) initiative.

Under Sun’s leadership, in 2017, Trip.com Group also launched a Global SOS system, providing 24/7 emergency response services to users worldwide. Since the launch, the company has partnered with local and international organizations to expand coverage. Over the past year, Trip.com has partnered with destinations in Croatia, Italy, and Japan, among others, to increase consumer awareness of attractions “off-the-beaten path”.

As part of this process, Sun says the company has favoured mutually beneficial partnerships with local businesses, at once contributing to the local economy while also giving its users access to well-established in-destination resources.


Photo: Jane Sun, CEO, Trip.com at ITB China 2019