Unveiling a new way to book direct meeting and hotel rooms online

Booking meeting rooms can be a frustrating and time-consuming process as meeting planners need to enquire with venues through email, phone or RFP correspondence to determine meeting space availability and pricing.

The MICE segment is the latest in the hospitality industry to embrace digitalisation. In partnership with Nordic Choice hotels, MeetingPackage provides unique cloud-based venue management software that enables hotels and other meetings & events venues to sell their meeting rooms and event spaces more efficiently online.

“Even though the hospitality industry is in the vanguard of innovation when it comes to digitalising sales channels, MICE has stubbornly remained a largely manual and offline segment. Nordic Choice Hotels is one of the first major European hotel chains to adopt an online sales strategy for their MICE services, believing that it is time to digitise Meetings & Events sales and offer a better customer experience to clients while decreasing costs,” said Joonas Ahola, CEO of MeetingPackage.

“The arrival of online booking for conference and meeting rooms and hotel overnights has led to the creation of an easier workload for organisers, planners and travellers. Our eight hotels in Stockholm have already submitted extremely positive feedback and the plan is to launch this service at our hotels across all Nordic countries,” said Lisa Farrar, CDO of Nordic Choice Hotels.


Photo: Meeting Package and Nordic Choice Hotels are aiming to making online meeting bookings easier