Cuba targets business tourism

Tour operator Marysol Travel isrepositioning Cuba as a destination for business meetings and group tours through its new end-to-end service.

Marysol Travel Cuba has launched a comprehensive new tourism service on the Caribbean island for the group travel and meetings, incentives, conferences and exhibitions (MICE) sectors.

The independent tour operator’s new suite of programmes aim to combine visits to traditional cultural and historic sites with special interest elements that cater to the needs of business travellers and group tourists.

Key features include group management, accurate logistics, “exceptional” venues in diverse locations, tailor-made excursions and luxury touches such as sophisticated pillow-gifts.

CEO Gabriella Szabo said the company aims to promote Cuba as “a destination offering quality, professional service”, where being creative is also possible and worthwhile. “With the right local destination management company (DMC) partner, these goals can be realised successfully,” she said.

The new service, which is the first stage of Marysol Travel’s drive to renew Cuba’s potential as a tourist destination, aims to offer unique solutions for group and incentive travel providers who are seeking new and extraordinary destinations.

Sales director Thomas Nagy said the new programmes were built on the principles of authenticity and professionalism, while respect for the environment was also very important to the company. 

“People-friendliness, sustainability and love of nature shine through all our programmes, whether incentive travel, team building, VIP travel, group, or private travel,” he said. “Cuba is changing rapidly, be one of the privileged ones who see this beautiful country before it changes!”  

Marysol Travel Cuba aims to fulfil the goals of the new programmes with “an innovative approach, out of the box thinking and creative solutions”.


Photo: Gabriella Szabo Kormendi, CEO, Marysol Travel