Two divergent travel trends have marked the American continent over the past year, according to IPK. In the first eight months of 2019, outbound travel from North America grew at a rate 4.5% higher than the global average, while at -3%, outbound trips from Latin America witnessed a relatively strong decline. Overall year-on-year figures reveal a 3.5% increase in outbound travel from the Americas as a whole.
In North America, the driving force was outbound trips of US-Americans with a strong increase of 6% compared to the previous year period. Juan Alberto Garcia Lopez of IPK International said that in addition to some countries in South America, such as Argentina, the high-volume source market Mexico was the main reason for this negative development, with a 5% decline in outbound travel.
STRONG INCREASE IN TRAVEL TO EUROPE
At 7%, travel to Europe is showing strongly above-average growth overall. Europe not only achieved the highest growth rate among North Americans, but was also up among Latin Americans. Trips to Spain and Italy were particularly in demand. These countries registered strong growth in visitor numbers, at 11% and 10% respectively. Even the UK, which recently suffered a drop in visitor numbers, was able to attract more visitors from America. Compared to trips to Europe, outbound trips within the American continent, however, increased at a much lower rate of 3%. Trips to Asia also only achieved 3% growth.
Photo: Mexico stand at ITB Berlin 2019