Latvia is leveraging MICE as a key vector for tourism promotion

The country’s compact size allows for great diversity when planning an event programme. For example, a morning session may be held at a central Riga hotel, with a transfer to the nearest national park for an afternoon outdoors, with guests falling asleep to the peaceful sounds of silence at a rural guest house or manor estate. 

Riga offers 350 meeting rooms in historical and contemporary settings from glamorous ballrooms to airy minimalist spaces. The coastal city of Liepāja is another option for small to mid-size conferences or incentive getaways. 2019 saw the arrival of two new design hotels to accompany the existing selection of independent properties and the stunning Great Amber Concert Hall with its range of event spaces. 

Photo: Riga old town, Latvia