Brand USA and United Airlines sign global sponsorship agreement

Brand USA and United Airlines have announced a multi-year, global sponsorship agreement to promote international travel across the United States.

The agreement, signed at the end of 2019, makes United Airlines an official Global Airline Sponsor of Brand USA and the exclusive airline sponsor of Brand USA’s third film for IMAX and giant screen theatres, “Into America’s Wild,” which premiered in February 2020. The film takes international audiences on a journey across the United States through its scenic byways, ancient homelands, little known trails, and hidden gems that form the country’s natural tapestry. “Into America’s Wild” features the country’s greatest outdoor experiences from kayaking Oregon’s stunning coast, to traversing majestic canyons in the Southwest, exploring the wilds of Alaska, walking the Appalachian Trail and more.

“Our sponsorship with United Airlines grew out of our mutual passion for sharing America’s treasures with the international travel community. Together, we are determined to find creative solutions that impact global travel to the United States,” said Christopher Thompson, president and CEO of Brand USA, adding, “Travel decisions are increasingly influenced by entertaining content and compelling stories.”

In the past two years, United announced 26 new international routes, including nonstop service between the United States and Prague, Czech Republic; Cape Town, South Africa; Nice, France; Tahiti, French Polynesia; Naples, Italy; Palermo, Italy; Porto, Portugal; and Reykjavik, Iceland.

Photo: Passenger plane at sunset