Bangkok Airways’ MICE campaign flies high


A campaign to encourage more meeting and incentive travel to Thailand from Cambodia, Laos, Myanmar and Vietnam (CLMV) is now in its third year.

Bangkok Airways’ “Fly, Meet, Shop” initiative offers incentives such as fast-track immigration services and discounts on in-flight shopping for meetings, incentives, conferences and exhibitions (MICE) travellers.

Organised with Thailand Convention and Exhibition Bureau and Central Department Store Group, the campaign already helped the number of MICE groups travelling to Thailand from CLMV countries grow from 19 in 2018 to 44 in 2019.