Waldorf Astoria, LXR and Conrad take bigger strides

With record new openings, the top-end brands are driving Hilton to new highs

2019 was the busiest year ever for Hilton Luxury Group’s, with the opening of 11 new properties. We asked Dino Michael, recently named as Global Head, Waldorf Astoria Hotels & Resorts and Conrad Hotels & Resorts, to tell us more.

We’ve had some key openings this past year, with Waldorf Astoria Los Cabos Pedregal , Waldorf Astoria Dubai International Financial Centre and Waldorf Astoria Maldives Ithaafushi, along with six Conrad openings including Conrad New York Midtown, Conrad Washington, DC and four more openings in China. So, for us, 2019 has been an exceptional year.

What is changing in the way you do business and the way people perceive your properties?
The landscape is becoming very crowded with a lot of great operators; a lot of competition. It is always possible to build a great hotel, but you need to get the software right, you need to get the service right, and get the personal connection right. In luxury, technology lives to make the stay easier, without friction, but that human touch continues. We put a lot of focus on culture, on development, on making sure our team members understand the arriving guests to offer an anticipatory yet graceful service that is truly unrivalled. Each Waldorf Astoria property has dedicated Personal Concierges that work tirelessly to anticipate our guests’ needs to make their stay frictionless and highly personalised.

Could you tell me a little more about your new property in Mexico?
The new Waldorf Astoria Los Cabos Pedregal is situated on Cabo San Lucas’ most coveted parcel of land – an extraordinary, 24-acre site at the southernmost tip of Mexico’s Baja California Peninsula. The conversion of Waldorf Astoria Los Cabos Pedregal reflects Hilton Luxury Group’s commitment to expand our portfolio and bring our True Waldorf Service to the world’s most sought-after and inspiring destinations. Waldorf Astoria Los Cabos Pedregal debuts as the premier offering in the region, with an array of best-in-class facilities and immersive experiences.

Photo: Dino Michael, Global Head, Waldorf Astoria Hotels & Resorts and Conrad Hotels & Resorts