The Malaysian state targets more European visitors from UK, Germany and France
The delegation from the State of Selangor continued its tourism promotional pursuits in Berlin, despite the cancellation of ITB Berlin 2020. We asked Tuan Azrul Shah bin Mohamad, General Manager of Tourism Selangor what contributed to such determination.
The European travel market made up 7.5% out of the total tourist arrivals to Selangor from January to September 2019. The top three countries were the United Kingdom, France and Germany.
Various international and domestic promotional initiatives have been planned for execution in 2020. The Berlin promotional pursuit from March 2-6 paved the way for the acknowledgement of Selangor in the European travel market, despite the cancellation of ITB Berlin 2020, through arranged Business-to-business (B2B) sessions with local tour, travel and PR agencies, and a Government-to-Government (G2G) session with H.E. Datin Sarah Albakri Devadason, Ambassador of Malaysia to the Federal Republic of Germany and Tourism Malaysia officers in Berlin.
Can you elaborate on the promotional initiatives pursued by Tourism Selangor in 2020?
For the year 2020, the State of Selangor will be involved in more than 10 established overseas travel trade fairs and sales missions. For a closer-to-heart approach, Tourism Selangor will be involved in a local Roadshow to other States in Malaysia and participate in local Travel Fairs, Expos and Conventions to entice the domestic market. Tourism Selangor also focuses on mainstream media and digital advertising local and overseas with frequent media-buys, and other advertising approaches such as LED, stand-still Billboards and in-flight advertising. Tourism Selangor has also launched its brand-new and revamped official website, Selangor.Travel which boasts an interactive interface and smooth user experience.
What is your vision for fostering the tourism industry in Selangor?
The State of Selangor through Tourism Selangor is committed in strengthening the tourism industry from its core by leveraging in distinctive tourism segmentation such as medical, golf, MICE and eco-tourism. It is crucial to prepare the State for the official Visit Selangor Year 2021 Campaign tailing down from the Visit Malaysia Year 2020 Campaign. The State has taken several measures to enhance the tourism industry such as the Selangor P3S Programme which was implemented to encourage tourism operators in Selangor to apply for a proper licence to ensure a well-supervised operation on their end and the safety of their visitors. The State has also come out with a 5-year Tourism Master Plan commences 2021 until 2026, mostly to support the upcoming Visit Selangor Year 2021 Campaign initiatives.
Photo: Tuan Azrul Shah bin Mohamad, General Manager of Tourism Selangor
SELANGOR – HOME TO COUNTLESS ATTRACTIONS
Selangor, just a stone’s throw from Kuala Lumpur, boasts numerous attractions, such as Batu Caves, the Royal Selangor manufacturing plant, Bukit Melawati, Sekinchan, Selangor Fruit Valley, Mah Meri Cultural Village, Sunway Theme Park, the “Sky Mirror”, and Selangor River Fireflies.
Site of a Hindu temple and shrine, Batu Caves attract thousands of worshippers and tourists, especially during the annual Hindu festival, Thaipusam. Incorporated with interior limestone formations said to be around 400 million years old, the temple is considered an important religious landmark by Hindus. Monkeys frolic around the caves, and it is a popular spot for rock climbing enthusiasts.
Not far from here, visitors are also able to get a look behind the scenes at Royal Selangor, the world’s foremost name in quality pewter. The factory now features a “first”, as visitors are able to make their very own pewter objects, using traditional tools, in the “School of Hard Knocks”.