New brand ambassador for Fairmont

Fairmont Hotels & Resorts has named film icon Susan Sarandon as its new global brand ambassador.

The Oscar-winning actress will star in a soon-to-be-launched global brand campaign that will portray the transformative power of travel, connecting Fairmont’s history and majestic hotels with modern sensibilities and the dreams of a new generation of travellers.

Fairmont’s links with the world of cinema go back a long way. Fans of the golden age of film might spot Fairmont hotels in such movie classics as North by Northwest, River of No Return, Vertigo, Breakfast at Tiffany’s, and The French Lieutenant’s Woman. Ms. Sarandon herself has appeared in a number of films shot on-location at Fairmont hotels, including Little Women, The January Man and King of Gypsies.

“Fairmont and Susan Sarandon share a spirit of adventure, a passion for thinking globally and acting locally, and a history of turning words into action,” said Sharon Cohen, Vice President, Fairmont Hotels & Resorts. “We chose Susan to represent the essence of Fairmont – representing a strength of character and timeless sophistication.”

The collaboration between Ms Sarandon and the Fairmont brand will focus on their shared values. With Oscar, BAFTA, and SAG awards, along with a filmography of over 100 films, Ms Sarandon continues to inspire audiences with new work, including roles in The Meddler, The Jesus Rolls and Ray Donovan.

“It is a privilege to work with Fairmont, a company for whose values I have great respect and whose extraordinary hotels are a joy to experience,” said Ms Sarandon. “Together, we hope to convey a sense of life as a grand journey that we hope will be meaningful and inspiring to guests and fans of Fairmont around the world.”

Photo: Susan Sarandon © Jonas Unger – CNW Group/Fairmont Hotels & Resorts