Networking, industry news and the ITB Virtual Convention available on an innovative platform
Despite its cancellation this year, ITB is offering digital services 365 days a year by launching itb.com. The show has thus established a completely new networking platform for the world’s travel industry on a website spanning a bridge between real-life meetings and digital networking.
“In these very difficult times the tourism industry needs ITB more than ever”, said Dr Martin Buck, Senior Vice President, Travel & Logistics, Messe Berlin GmbH.
The ITB Virtual Convention features leading speakers from ITB looking at how the world’s travel industry can harness intelligent strategies to make sure it remains future-proof even in a challenging environment. In the wake of the latest developments, discussions on how the industry can deal with the coronavirus are playing a key role. Between 5 and 11 March 2020 viewers were able to follow more than 20 live streams and videos on itb.com. Since, they have been made available as videos on demand. Recordings were done in a specially equipped studio on the Berlin Exhibition Grounds, from which numerous sessions have been streamed. Some speakers also joined-in from remote locations via Skype.
“By launching this new website, we are establishing a key platform and travel network which has no parallel and which can be made use of in every market around the world. The aim is to ensure business, content and networking availability 365 days a year. This underscores our year-round leading international standing in terms of the market and opinions and consolidates the position of our USPs, contacts and content”, Dr Buck said.
Networking made easy
The AI-based Travel Network is a self-teaching system which continually offers users relevant travel industry contact information. All registered attendees at ITB Berlin 2020 are able to access the Travel Network.
Even if you had not previously planned to visit the show in Berlin, it is possible to register. Travel Network users can set up a profile, match interests, be contacted and can network. They can also follow other users, exchange contact details, chat and set up appointments. “Virtual rooms” are being made available online where users can hold meetings which they had scheduled prior to ITB Berlin 2020. A video link enables face-to-face meetings – it is also possible to communicate via an audio link only.