Costa Rica capitalises on ecotourism reputation

Acknowledged as pioneers in ecotourism, the Costa Rica Ministry of Tourism is keen to capitalise on this reputation with further growth in the industry, as María Amalia Revelo Raventós, Minister for Tourism, Costa Rica, explained to ITB Berlin News.

The latest figures from Instituto Costarricense de Turismo (ICT) show that in 2019 tourism grew 4.1% not least because more and more travellers are demanding sustainable travel to countries with a high nature experience value. A key growth zone in Costa Rica is Guanacaste: with a total area of 9,529 sq km and more than 700km of Pacific coastline from the border with Nicaragua to the mouth of the Rio Bongo, this region is home to a significant portion of Costa Rica’s natural and cultural heritage.

What types of tourism are booming at the moment?
Today’s affluent consumers are global, digital and discerning. Instead of “universal and consistent” hotels, guests are now seeking “unique and personal” experiences. Costa Rica is known for its abundant nature and wildlife and has developed its reputation as a year-round quality destination for authentic travel experiences – biodiverse, safe, and full of potential for adventure.

The environmental campaign launched by your President last year is very ambitious. Can you tell us more about it? 
Costa Rica has set itself the goal of being carbon neutral by 2050 and by 2016 was already generating 99% of its electricity from renewable energies. The country wants to play the investment card of the world and highlight our enormous potential as a multi-destination – especially in sustainable tourism, where we are already well-known, but also in meeting and wellness tourism.

Photo: María Amalia Revelo Raventós, Minister for Tourism, Costa Rica