Having passed an historic milestone in the past couple of months – with the opening of their 3,000th property in Europe, Accor has also added a new brand in Europe this year – Mondrian.
The new brand arrives with two properties in France. First, with the Cannes Grand Hotel on the Croisette and its reopening forecast for 2021. The hotel will be comprised of 75 guestrooms distributed on 11 floors, a restaurant and a bar overlooking on a 4,000 m² private garden, adjustable meeting rooms and a private beach in front of the hotel. The private beach opening in 2020 will unveil the Lifestyle positioning of this new and unique brand on the French Riviera. Another property will arrive in Bordeaux. The hotel, built around a 19th century building, will be comprised of 97 guestrooms each ranging between 25 and 50m² and spread over three floors. This ambitious and elegant project will be launched during a ground-breaking ceremony in spring 2020 in the presence of all stakeholders who contributed to this achievement.
Acceleration in luxury & premium segments: For several years, the Accor group has been carrying out a radical transformation by specifically choosing to expand its presence in Europe and by accelerating the development of its upscale brands, a sector in which it has been nurturing a powerful ambition since the acquisition in 2016 of the Fairmont, Raffles, and Swissôtel brands. While the Group already owned four Luxury & Premium brands in 2016, it now has approximately 20 of the most prestigious, 11 of which are located in Europe.
Photo: The Croisette in Cannes, including the Grand Hotel – soon to be a Mondrian property – © Christophe Finot