The South Atlantic’s best kept secret


St Helena’s tourism authority promotes concept of “losing yourself in St Helena”

“A Character decidedly British” is how Darwin described St Helena nearly 200 years ago. Rolling luscious landscapes dotted with little cottages on serene mountain tops and tucked away valleys.  A scene not too dissimilar to the modern-day St Helena.

With its uniquely rich diversity of heritage-based attractions, both built and natural, St Helena offers many things to see and lots to do – from visiting Jamestown, with its authentic Georgian architecture, to the rugged coastline, from the rolling hills to the stark yet striking geology at Sandy Bay.

St Helena is home to a strongly varied heritage and nature, breath-taking views from the highest peaks, inviting waters, and 100% quaintness. The island beckons visitors to a “true discovery”.

Nestled in a sub-tropical ocean wilderness, St Helena is an escape to peace and tranquillity.

Nature lovers are drawn to the rustic charm and promise of rugged adventure and safe retreat.

Undisturbed by all but a fragment of human endeavour, the Island’s modest dimensions provide an exceptional diverse range of habitats and features of geological interest.  These natural assets host an impressive 2900+ species.


A third of Britain’s overseas territories endemic species have been registered here.  Thriving on the panoramic central ridgeway that rises 823 meters to the highest summit, the delicate blushing snail and spikey yellow woodlouse convene on the thick foliage of local tree ferns, gumwood, cabbage and scrubwood varieties. A scratch on the surface of what makes this island truly unique. A place of fascinating heritage with a significant legacy of converging and emerging culture is now paving its way to being a globally connected green and blue destination.

St Helena’s journey to vibrant sustainable tourism and a digitally driven economy is taking shape.  In 2021 the arrival of the subsea fibre optic cable will create more possibilities for both local business growth and foreign investment.


Airlink jet @ St Helena

Getting to St Helena is part of the attraction; it is an adventure all in itself. A new and improved commercial flight service now connects adventure seekers, history buffs, nature lovers and marine enthusiasts to one of the remotest and best kept secrets of the world. Summer mid-week flights from Cape Town to St Helena will supplement the weekly Johannesburg flight allowing twinning destination opportunities. Airlink operates a direct weekly service between St Helena and Johannesburg (via a refuelling stopover at Walvis Bay International Airport in Namibia).

For those who prefer the wind in their hair and the sea spray on their face, St Helena also welcomes visiting yachts. With a growing interest by “yachties” for safe havens in new and unspoilt destinations, St Helena is conveniently positioned in the middle of the Atlantic between West Africa and South America.  A warm welcome awaits the visiting sailor ashore in Jamestown, the island’s main settlement and only harbour called James Bay, which now benefits from a new field of robust soft mooring buoys.


Cruising on St Helena dates back to Union Castle days, and since then has remained relatively small-scale, but the assets of this destination as a stop-over point are unquestionable, and interest is growing rapidly. It is a perfect midway port on cruises between Cape Town or Walvis Bay, the Falkland Islands and South America and the Caribbean. The cruise season starts from October and ends in April.

Photo: St Helena