Accor boosts presence in Africa and Middle East

The Accor group has announced a strengthening of its presence in the Africa / Middle East market, thanks to the arrival of a new sales team from 1 March 2020 at its recently opened South African office in Johannesburg.

With 297 hotels across MEA, Roxanne Macgregor has been named Key Account Manager, South Africa – Global Sales Office, Middle East & Africa, leading the team.

“The main focus is to develop South Africa as an emitting market ensuring a maximum contribution in regional and outbound flows, maximising the business to Accor’s regional hotels and the international network, whilst aligning to Accor’s global strategy for Sales & Marketing across the Corporate, MICE and Leisure segments,” said Ms Macgregor.

This new Sales office in Johannesburg will be giving a great visibility to the wide spread of Accor brands, including being the “Mantis Brand champion” within the Accor Global Sales Offices. The Sales Team will look after both outbound and inbound sales although majority of business will be outbound regionally & internationally across all Accor brands for all market segments.

ACCOR MEA FOOTPRINT:

  • Total properties present in Middle East & Africa: 297 hotels with 64,302 rooms
  • Total properties in Africa:  165 hotels with 26,207 rooms
  • Pipeline Middle East & Africa:  71 hotels with 21,871 rooms
  • Pipeline Africa: 60 hotels with 12,465 rooms

Photo: New Raffles Seychelles – one of the top properties on the list for Accor’s new South Africa office