A first for 2021: ITB India

The inaugural ITB India is scheduled to take place at the Bombay Exhibition Centre in Mumbai, India, from 7 to 9 April 2021.

The show will bring together key travel industry leaders and buyers from cities across India, and international exhibitors from the MICE, leisure and corporate sectors.

ITB India will also have a Hosted Buyers’ Programme that will cater to buyers from first, second, and third tier cities in India. One of the fastest-growing major economies and with the second-largest population in the world, India has vast potential for both inbound and outbound travel. The Indian travel industry is expected to be valued at €49bn by 2020 with UNTWO, the World Tourism Organisation, predicting that there will 50 million outbound travellers by then. ITB India represents a major opportunity for National Tourism Organisations (NTOs), travel, and hospitality companies to be part of this dramatically expanding market opportunity.

“In recent years, we have given the ITB brand an increasingly international dimension,” said Dr Christian Göke, Chief Executive Officer of Messe Berlin. “From a global and regional perspective, India is a vast source market for the travel industry with a huge growth potential. We are delighted that ITB India will in future complement the trio of ITB Berlin, ITB Asia and ITB China, making it a quartet and strengthening the global ITB brand.” India’s economic growth means that its citizens are earning more disposable income to spend on travel. India’s outbound travel expenditure increased 7% on average year-on-year between 2006 and 2016 and saw an even higher growth rate of 8.5% in travel expenditure from 2015 to 2016. This rate was considerably higher than growth rates seen by other major countries including China, Indonesia, and Brazil for the same period.


Photo: Messe Berlin appoints Indo-German Chamber of Commerce as event organiser of inaugural ITB India – (L-R): Bernhard Steinrücke, Director General of IGCC; and Dirk Hoffmann, Chief Financial Officer, Messe Berlin