Reinvigorating tourism in Sarawak
2020 is an encouraging year for Sarawak Tourism Board as we wet the Visit Sarawak Campaign Phase Two into action. We are satisfied with the positive growth of visitors to Sarawak last year, receiving 231,498 more visitor arrivals compared to 2018 (2018: 4,430,921 & 2019: 4,662,419) – a growth rate of +5.22%.
As part of this, we achieved a significant rise in visitor arrivals from the domestic market, with a growth rate of +11.3%. The Sarawak Tourism Board is working on improving our existing strategies and plans. Having set the target of five million visitor arrivals to Sarawak, we are confident that with the intensive marketing and promotional campaigns of Sarawak Tourism Board in domestic markets and the ASEAN region, this should be achievable. We are working on building collaboration with airlines, enhancing our digital platforms, and continuing aggressive promotion and marketing campaigns in all our focus markets.
WE ARE SATISFIED WITH THE POSITIVE GROWTH OF VISITORS TO SARAWAK LAST YEAR, RECEIVING 231,498 MORE VISITOR ARRIVALS COMPARED TO 2018
Our main pillars of Sarawak as a tourist destination? “CANFF”: Culture, Adventure, Nature, Food and Festival are the main pillars. All these things combined make Sarawak a destination that is highly unique and can, in themselves, help travel professionals create an unforgettable itinerary for their clients.
Photo: Puan Sharzede Datu Hj Salleh Askor, CEO – Sarawak Tourism Board