ITB opens its gates… virtually
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While ITB Berlin 2020 has been cancelled due to government constraints over the risk of spread of COVID-19, proof of the resilience of this industry comes in the fact that the show has “gone virtual” – in many ways.
Those who had already travelled to Berlin from afar have set up camp and are using social media to organise pow-wows of their own – at their hotels or other convivial settings in the German capital. At the same time, ITB is leveraging its online platform to enable those who had announcements to make at ITB to do so in a virtual environment, still “getting the message out there”.
And in close collaboration with ITB management, ITB Berlin News, the official show daily, has become more than ever the “essential information source” of the world’s leading travel trade show. In the coming weeks, we will be compiling information in such a way as to mitigate, to some extent, the effects of the cancellation of the show – at least in terms of information dissemination.
We believe all industry professionals – from all sides – understand the current situation, and hope our efforts in the coming editions will be useful in your planning.