Premier Inn, the hotel brand already well-known in England, is storming ahead here in Germany and is this year set to increase its hotels from the current three to at least 20.
After a modest start, the first opening will be the premises in Munich’s Sonnenstraße in March and the successful year is due to conclude with the opening of a Premier Inn in Essen in December.
In Frankfurt am Main, Hamburg and Munich city tourists, business travellers and families are already enjoying the premium services of Premier Inn Deutschland at economy prices. Over the course of the year the hotel brand is set to increase its German hotels by a factor of more than six. The starting point for this ambitious wave of expansion is the opening of the newly built Premier Inn Munich City (Centre).
Inge Van Ooteghem, COO of Premier Inn Deutschland, is optimistic for the future: “Our affordable and high-quality product in top locations make us confident that we can achieve good booking figures in all locations.”
Further openings are to follow, among them in Cologne and Essen, Dresden, Leipzig, Stuttgart and Freiburg. Overall, Premier Inn Deutschland has currently secured 48 locations all over the country – but it’s not stopping there: land and properties in top locations are still hotly pursued.
Photo: Lounge Lobby – Premier Inn Hamburg