Corsica turns greener for its promotional campaign in 2020

Corsica plans to entice travellers in the field of ecotourism activities, promoting the island’s low season.

Germany, Switzerland, Belgium but also the UK and Scandinavia: Corsica’s Tourism Authority continues its marketing and communication initiatives towards these international markets described as “core outbound markets”.

The tourism agency aims in 2020 for its communication to evolve into a more environmentally-related concept: “The green island of the Mediterranean”, linking together sea and mountain offers, all-year round. Ecotourism should help soften the high seasonality of tourism on the island and also give a different positioning compared to other islands of the Mediterranean.

Corsica’s Tourism Agency will particularly target niche tourism segments as Corsica recognises that it will face difficulties to sustain competition if uniquely based on prices. Professionals on the island are consequently looking at strengthening business tourism, outdoor activities, wellness and resourcing, culture and heritage.

The target is to continue to develop selective tourism rather than mass tourism to foster high quality, high spending outbound markets. A particular campaign to be launched for neighbouring markets will revolve around short stays outside the high season. The campaign will be focused on 10 reasons to come to Corsica for short stays in spring and autumns supported by promotional actions for last minute or early booking during the low season.

Photo © CorsApha