ITB Buyers Circle: The exclusive meeting place for leading buyers

Access to a premium circle at the World’s Leading Travel Trade Show for the best buyers in the tourism industry – numerous advantages for members

National and international decision-makers from the leisure, business travel and MICE sectors, as well as start-ups, are able, each year, to take advantage of free services offered by the ITB Buyers Circle. The senior buyers of the ITB Buyers Circle benefit from numerous services which save time and significantly improve efficiency as well as ensuring a pleasant stay at the show. The ITB Buyers Circle Lounge at the Marshall Haus offers a tranquil atmosphere where Wi-Fi, refreshments and a quiet area are available to the selected members. Buyers can make use of the Open Networking Area in the gallery and separate meeting rooms, which can be booked in advance, for in-depth meetings with exhibitors away from the bustle of the fair.

Other advantages of the ITB Buyers Circle include free admission, including to the ITB Berlin Convention, early access via a fast lane to the exhibition grounds from 8.30 a.m., and shuttle services.

At the last ITB Berlin in March 2019 50% of the members had at least five million euros at their disposal, 50% were from companies with more than 100 employees, 60% had previously visited ITB Berlin at least four times, and 70% operated in Europe. 80% were involved in the final decision-making process, 70% were interested in European destinations, 30% in Africa, 40% in Asian destinations, 20% in the USA, 10% in Australia and Oceania, and a further 10% in Central and South America.


ITB’s partnership with Loop and Luxury Hotel & Spa Management Ltd. has resulted in the new HOME OF LUXURY by ITB – the exclusive meeting place for luxury buyers at ITB Berlin at the Marshall Haus of Messe Berlin. Participation in the HOME OF LUXURY also includes membership of the current ITB Buyers Circle at ITB Berlin.


An exclusive 90-minute ITB Speed Networking event will be taking place on the morning of Thursday, 5 March 2020 for the sixth time. A pre-matchmaking system ensures buyers have been able to target those exhibitors whose products interest them. Furthermore, members of the ITB Buyers Circle have been the first to receive invitations to all the important themed networking events. For the first time, buyers registered at ITB Berlin as trade visitors will also be able to take part in the ITB Speed Networking event. For members of the ITB Buyers Circle, admission to the ITB Speed Networking event is free of charge.

As the name suggests, the “New Home of Luxury Tourism” is more than simply an exhibition area for the luxury market at each year’s ITB show. Individual topics will be assigned to different living areas, as in a private house, where “New Luxury” can be experienced under the heading “Back to Nature”, The Garden, The Terrace, The Library and The Lounge are where providers and buyers of luxury products can congregate in a special, almost private atmosphere, hold meetings, meet for pre-arranged individual talks, lunch together, take part in networking sessions, and round off the first day with drinks after work.

Photo: Doing business – at ITB Berlin