Sultanate of Oman – where the sun first touches Arabia

All in white, the stand of the Sultanate of Oman (ITB Berlin Official Partner Country 2020) in Hall 2.2 reflected the bright outlook of the nation; this is where the first rays of sunlight touch Arabia. It has a coastline exceeding 3,000km, is home to some of Arabia’s highest mountains and largest moving deserts. Its cultural, heritage and natural values make it a compelling destination as recognised by The National Geographic and Lonely Planet that recommend Oman and Muscat as a must-see destination.

2012 saw Muscat celebrated as Arabia’s Tourism Capital with a wealth of cultural, heritage and sporting events. Muscat is unlike any other Arabian city: it celebrates Omani heritage and culture in its architecture and every-day life, made stronger by iconic buildings and precincts. Here, high mountains form the skyline, not skyscrapers, and people take evening walks along sandy beaches, not pavements.