All in white, the stand of the Sultanate of Oman (ITB Berlin Official Partner Country 2020) in Hall 2.2 reflected the bright outlook of the nation; this is where the first rays of sunlight touch Arabia. It has a coastline exceeding 3,000km, is home to some of Arabia’s highest mountains and largest moving deserts. Its cultural, heritage and natural values make it a compelling destination as recognised by The National Geographic and Lonely Planet that recommend Oman and Muscat as a must-see destination.
2012 saw Muscat celebrated as Arabia’s Tourism Capital with a wealth of cultural, heritage and sporting events. Muscat is unlike any other Arabian city: it celebrates Omani heritage and culture in its architecture and every-day life, made stronger by iconic buildings and precincts. Here, high mountains form the skyline, not skyscrapers, and people take evening walks along sandy beaches, not pavements.