New “Originals” brand targets authentic travellers

A fundamental shift in tastes is driving customers to travel locally and enjoy a fuller experience in unique hotels. This desire for authenticity has breathed life into a next-generation hotel brand: The Originals, Human Hotels & Resorts.

Founded 50 years ago by six independent hoteliers, the SEH United Hoteliers group developed into the fourth-biggest French hotel group. It also became Europe’s leading hotel cooperative with more than 600 hotels. With its vision of authentic hotel services, the group has now united all hoteliers under a single new brand. “We created The Originals, Human Hotels and Resorts to meet the new needs of travellers: a hotel brand offering a unique, human, full, personalised experience. Our aim is to develop this brand across Europe and showcase and pool the know- how of thousands of independent hoteliers,” says Philippe Marguet, Chairman of The Originals, Human Hotels & Resorts Board.

The wide range of hotels offers world travellers a rich palette of experiences and stays – from budget to luxury. The brand comprises six hotel offers, with different, easy-to-remember experiences for travellers: The Originals Collection: luxury hotels with exceptional spirit and character; The Originals Relais: high-end hotels located in the countryside, by the sea or in the mountains; The Originals Boutique: hotels in city centres with style and personality; The Originals Residence: fully equipped apartments, offering all the services of a hotel; The Originals City: city hotels, perfect for a work or family trip; The Originals Access: contemporary and functional hotels close to major roads.

This development has also led to a digital and marketing transformation. By the end of the year, The Originals, Human Hotels & Resorts will provide guests with a booking site presenting the group’s 600 hotels and showcasing the know-how and originality of each hotelier. There will also be a quick and easy three-click booking module, and a paperless loyalty and reward programme.