Martinique – colour, culture, and… rum!

Martinique’s stand at ITB highlighted the culture, and smiles of the local people on this island state. Their tourism strategy is based on developing air connections by securing the existing routes and by actively seeking out new airline partnerships working with key source markets: France, Germany, USA, Canada and South America. Martinique’s tourism authority has been raising awareness of the destination through communication campaigns with major media to broadcast the TV commercial that premiered in 2017. They have been improving the “digital experience” through a robust strategy that places the visitor at the heart of their digital ecosystem and, in this way, facilitates the preparation of their stay, follows-up on their holiday and encourages repeat visits.