Lufthansa Group airlines’ joint exhibition booth gave inspiring answers to the question, “Why do people love to travel?”, but also to many more that are important to the travel industry. Several fascinating and informative speeches took place at the stand each day, with experts addressing topics such as travel, sales and airlines, innovation and digitalisation. Parallel to the LIVE! Talks, visitors were able to immerse themselves in the world of the Lufthansa Group airlines with a 360° VR tour through cabins of Austrian Airlines, Lufthansa, SWISS and Brussels Airlines. The new Brussels Airlines Business Class seat was on show in this way for the first time.