ITB makes its way to the South Asian subcontinent in 2020 with the inaugural edition of ITB India
Organised by world-leading trade fair company Messe Berlin, ITB India will be a three-day business-to- business travel trade show and convention focusing on the Indian travel market. It will take place at the Bombay Exhibition Centre in Mumbai, India, from 15 to 17 April 2020.
India’s outbound travel expenditure increased 7% on average year-on- year between 2006 and 2016 and saw an even higher growth rate of 8.5% from 2015 to 2016. This was higher than growth rates seen by China, Indonesia, and Brazil.
“In recent years, we have given the ITB brand an increasingly international dimension,” said Dr. Christian Göke, Chief Executive Officer of Messe Berlin. “From a global and regional perspective, India is a vast source market for the travel industry with a huge growth potential. We are delighted that ITB India will in future complement the trio of ITB Berlin, ITB Asia and ITB China, making it a quartet and strengthening the global ITB brand.”
The new ITB India show will bring together travel industry leaders and buyers from cities across India, and international exhibitors from the MICE, leisure and corporate sectors. ITB India will also have a Hosted Buyers’ Programme that will cater to buyers from first, second, and third tier cities in India.
India’s economic growth means that its citizens are earning more disposable income to spend on travel. India’s outbound travel expenditure increased 7% on average year-on-year between 2006 and 2016 and saw an even higher growth rate of 8.5% in travel expenditure from 2015 to 2016. This rate was considerably higher than growth rates seen by other major countries including China, Indonesia and Brazil for the same period.
“Having successfully run eleven editions of ITB Asia, it is logical for us to progress to the next frontier of travel in Asia,” said Katrina Leung, Managing Director of Messe Berlin in Singapore, the organiser of ITB India.
“We’re proud to be supporting Messe Berlin in organising its premier event in the Indian market,” commented Bernhard Steinrücke, Director General, Indo- German Chamber of Commerce. “As ITB is a renowned international brand, we’re delighted to be a key partner and together make ITB India the leading travel trade event for the India market.” Of the buyers at ITB India, 50% are expected to focus on leisure travel, with MICE and corporate travel buyers making up the remainder with 25% respectively. Almost a third of all buyers at ITB India are expected to have a purchasing power of more than US$1 million. C-suite level and key decision makers are expected to make the bulk of buyers present at ITB India with 70% of them from this segment. 86% of expected buyers at ITB India will also be from the western and northern parts of India.
The excitement about ITB India was evident at ITB India Night, which took place on Thursday, March 7. Hosted by ITB Asia and Messe Berlin (Singapore), the event was an opportunity to spend an evening with key leaders, networking and exchanging ideas on opportunities in the India travel market. The event took place in a relaxed atmosphere, with finger food and an open bar at Solar – Sky Lounge & Restaurant, Stresemannstraße 76, 10963 Berlin, next to the Brandenburg Gate.
Incredible India ambassadors at ITB Berlin