ITB Berlin, the place to get business done

Simone Lini is Chief Commercial and Product Officer at Jetcost and Lastminute.com. We started by asking him to tell us about his time at ITB Berlin.

ITB Berlin has been super productive. We had a lot of partners at ITB Berlin and it is one of the most effective events, where you can have a lot of meetings. It’s always nice to see partners in person, but you’d have to y all the way around the world, so it’s great to have one place where you can meet them all.

What were your key highlights at ITB Berlin?

I wear two hats, commercial and product. On the commercial side, we had a lot of partners and this was great to meet them to see how things are going and how we can improve with them. On the product side, we are always happy to take a look at what is going on with regards to start-up technologies that were being shown. On the first day we had 20 meetings, thankfully I had another three members of my team with me, so I didn’t have to do all 20 meetings by myself.

What are the benefits of being part of the ITB Buyers Circle?

When you are trying to make business decisions, it’s key to be in a quiet environment to have a private conversation. That’s why I am delighted to be part of the ITB Buyers Circle.

How do you sum up your time spent at ITB Berlin?

There is a reason why I’ve been to ITB Berlin for the last four years, it’s so effective. It’s hard to find other shows where you have the same density of people that are working in this industry as there are at ITB Berlin. Berlin is probably my favourite city in Europe, it’s so lively, and there’s always something going and it’s very relaxed. I love being here.


Photo: Simone Lini Chief Commercial & Product Officer, Jetcost and Lastminute.com.