France’s Nouvelle-Aquitaine: vision for the future

Creation of value… and jobs… In 2020, Nouvelle-Aquitaine will be not only the biggest region, but also the number one sustainable tourist destination

For 2020, Nouvelle-Aquitaine aims not only to remain the #1 destination for French tourists (up to 25m), but also to become the #3 French destination for international tourists.

With 14 UNESCO world heritage sites and 28 of the “most beautiful French villages”, along with an incredible 720 km of coastline, Nouvelle-Aquitaine will be targeting local and global outbound tourism markets in order to achieve its ambitious goals.

To achieve the projected targets, the capacity and quality of the region’s hospitality offering offering is increased in line with improved air, road and rail links, and new, exciting promotional and branding campaigns are offering will be increased in line with improved air, road and rail links, and new, exciting promotional and branding campaigns are organised by the Regional Tourism Board in order to foster interest among potential travellers.

SOME OF THE REGION’S PRIMARY DESTINATIONS

BORDEAUX CITY AND WINE AREA
Bordeaux is the first urban area to be distinguished by the UNESCO with such a vast and complex boundary. Its classic and neo- classic architecture has seen barely and stylistic change for over two centuries and the city has over 350 buildings classified or listed as historic monuments. And when it comes to wine, names like Margaux, Saint-Estèphe, Pomerol, Pauillac, Saint-Emilion, and Côtes de Blaye set the taste buds dancing.

DORDOGNE VALLEY AND PÉRIGORD
The Dordogne area is a land of many assets: from gastronomy (foie gras, truf es, etc.) to historical heritage (from the Lascaux caves to medieval villages and castles), but also of outdoor activities such as canoeing, golf, cycling, and fishing.As part of the Man and Biodiversity project, the Dordogne Valley was named a UNESCO Biosphere Reserve in 2012.

 

ATLANTIC COAST
From Marais-Poitevin to Pays- Basque via La Rochelle-Ile de Ré, Arcachon to the Landes, this is the kingdom of water sports, cycling paths and lively seaside resorts. Visitors are always taken aback by the Atlantic Coast’s unforgettable beaches and panoramas.

 

BIARRITZ – PAYS BASQUE
It’s easy to discover an exceptional natural and cultural heritage and to enjoy gastronomy with a wealth of products. From Hendaye to Anglet, not to mention Biarritz and Saint-Jean-de-Luz, lovers of surfing and water sports will take advantage of numerous great locations.

COGNAC COUNTRY
In Cognac, town and eau-de-vie are one. So, a stay in Cognac would not be complete without a visit to a grand spirit merchant to learn the secrets of distillation or discover the ageing cellars and the “Paradis”, the cellar where the oldest eaux-de-vie are jealously kept.

PYRENEES, PAU BÉARN
Pau enjoys a privileged situation that has earned it the name of “the heart of the Pyrenees”. In the city, the Boulevard des Pyrénées is one of the favourite spots among locals: they settle on the terraces of the cafés in the shade of the palm trees as soon as the sun comes out and admire the Pyrenean peaks.

POITIERS & FUTUROSCOPE
Futuroscope is one of France’s most loved theme parks. Visitors won’t find roller-coasters or carrousels at Futuroscope but dynamic cinemas, gigantic screens, and even dancing with robots. Meanwhile, Poitiers, also known as “the city of 100 bell towers”, with its 2,000-year-old history and heritage.

LIMOGES – VASSIVIÈRE – PLATEAU DE MILLEVACHES
Limoges offers a wide range of cultural and gastronomic discoveries. Thanks to the porcelain that decorates the world’s most prestigious tables, Limoges is recognized as a “UNESCO creative city”. To the north-west, on Plateau de Millevaches park, Vassivière Lake offers you an exceptional holiday area.

NIORT – MARAIS POITEVIN
Imagine a magical landscape of shady cattle meadows crisscrossed by tranquil waterways; a landscape of pretty villages where bikes and boats are traditional forms of transport. Welcome to the Marais Poitevin or “Green Venice”, a protected natural area.