Stephan Reichelt is product sourcing team lead – mydays GmbH. ITB Berlin News asked him about his business and its main focus.
Thanks to mydays and Jochen Schweizer, more than a million people can experience unforgettable moments and extraordinary adventures every year. The tour operator Hip Trips, the leisure community Spontacts, the gift expert Joidy, the ticketing software provider Regiondo and Jochen Schweizer Technology Solutions also belong to our group. What are the main trends you are seeing in terms of buyer demand? Three trends have become very clear: individualisation is increasingly coming to the fore, mini-holidays are experiencing an upswing and the relevance of wellness is increasing. When it comes to what people experience during their holiday, we expect wellness tourism to grow twice as fast as the usual segments over the next few years.
WE EXPECT WELLNESS TOURISM TO GROW TWICE AS FAST AS THE USUAL SEGMENTS OVER THE NEXT FEW YEARS.
What were you hoping to gain from this year’s ITB Berlin?
Our focus at this year’s ITB was on building new relationships and strengthening existing ones. Our strategy is to further develop and expand our B2B MICE business. With our know-how, we want to position mydays Events as the expert for incentives, events and travel.
How important was the speed dating organised at ITB for you?
It’s a useful tool! It lets you make contact with as many people as possible in a short period of time. You can come home full of inspiration and fresh ideas.
Why did you decide to join the ITB Berlin Buyers Circle?
Thanks to the ITB Berlin Buyers Circle, we have access to 1,000 top buyers and key decision-makers from around the world. It means that we can immediately enter into concrete talks with the new contacts we’ve made during the speed dating event.
Photo: Stephan Reichelt Team lead Product Sourcing, mydays GmbH