Enhancing travellers’ experience and maximising the benefits of tourism for locals with social impact tours

Anula Galewska, Responsible Business Manager, Urban Adventures, Australia took to the stage in the Adventure Hall (4.1) to shed light on a case study of “In Focus” tours by Urban Adventures, followed by practical tips on how to design one’s own social impact tours that maximise benefits for locals and enhance traveller’s experience. Social impact tours can make travel into a transformational experience, letting travellers explore places from a completely different angle and support causes they truly care about. In Focus grew from Urban Adventures’ desire to give back to the communities. Their topics range from supporting Syrian refugees in Istanbul, to helping Kenyan women start their own businesses, to reef conservation in the Maldives. Each tour focuses on a local issue and community in-need. While the experiences vary in each destination, they all bring travellers face-to-face with a local issue and a program designed to address that issue.


Photo: Total Sydney Tour – Shopping, Rum & Passion © fakepath – Urban Adventures Australia