In other ITB China- related developments, the Adventure Travel Trade Association (ATTA) has been confirmed as the Official Adventure Travel Partner for ITB China 2019. For the first time, the association will join China’s travel trade show with a dedicated pavilion supporting its members, destinations and tour operators, in doing business with Chinese buyers.
Shannon Stowell, CEO, ATTA said: “We are thrilled to cooperate with ITB China and co-host the first Adventure Pavilion. The ATTA is committed to developing a high standard of adventure travel throughout the world, and believe that our partnership with ITB China can bring long-lasting benefits. ITB China’s foresight to include adventure travel as a main component of the 2019 event is exemplary. It will undoubtedly stimulate the delegates to explore the authentic and meaningful experiences that adventure travel can bring. We look forward to this next step in developing adventure travel connections between China and our international community”.
Photo: Shannon Stowell, CEO, ATTA