The European jewel of Croatia has been a trending destination enjoying year-on-year growth over the last few years, with just under 20 million projected arrivals and over 106 million overnights in 2019, a 7% and 4% growth respectively in comparison to 2018. Foreign inbound tourists account for nearly 90% of all arrivals and overnights.
Croatia has a wide array of attractions, including the real-life King’s Landing from the globally successful TV series Game of Thrones. The series was filmed in Dubrovnik, which has been voted as the best cultural destination of 2019 by readers of the US tourism platform AFAR. Zadar, meanwhile, has been included on Lonely Planet’s Best in Travel 2019 Top 10 cities to visit list. Furthermore, Rijeka is preparing to be the European Capital of Culture in 2020.
In addition to all of this, Croatia offers an abundance of high-quality private accommodation, with new high-end hotels opening on a yearly basis and a few 5* hotels planned to be opened during 2019, with one in Rovinj slated for this spring. Overall investments in the tourism sector in 2018 equalled €940 million, while this year over €1bn in investments are expected, with more than €626 million coming from private sector investments in hotels, camps, marinas and private accommodation.
In 2018, Croatia basked in the celebrations of the FIFA World Cup finals, taking home the silver, with many of Croatia’s football greats including Luka Modri the stars of Croatia’s promo video for the past year. Croatia also earned silver statuettes in the Best European Destination and Best European Tourism Board categories, as well as a Bronze Award in the Best Destination – Overall category at the prestigious Travvy Awards, held in New York City this past January. This recognition came from the travel industry’s experts, voted by travel agents throughout the USA.