The Philippines’ new tourism chief proposes sustainable fun

The Philippines State Secretary for Tourism, Bernadette Romulo-Puyat, used her first visit to ITB Berlin to say that the country still wants tourists to have fun in the country but also to respect and protect the amazing natural and cultural resources of the archipelago. “Our campaign ‘It is more fun in the Philippines’ is being renewed; but we have added a new dimension on sustainability. We want to tell to both locals and tourists that, by respecting our environment and our natural resources, it will always be more fun in the Philippines, “ she stressed.

Romulo-Puyat’s commitment towards the protection of the environment is already considerable. For example, she supported the six-month closure of Boracay, an iconic seaside destination. “The result is amazing with locals and tourists enjoying the island’s recovered pristine sand. Even turtles are back after having vanished for many years,” she explained.

The State Secretary then indicated that more destinations in the country will now follow the Boracay example. Manila Bay is the first one and will be followed by Panglao in Bohol, El Nido in Palawan and then Siargao, Coron and Baguio City. The new Philippines tourism campaign also emphasised the importance of gastronomy to the country’s tourism promotion efforts. Previously lacking a strong image, local chefs and Jollibee, a local fastfood chain, are now joining hands with tourism authorities.

Hall 26a / Stand 101, 123, 126


Photo: Bernadette Romulo-Puyat State Secretary for Tourism, Philippines