Populated by only 4,500 inhabitants on an island set in the midst of the South Atlantic Ocean, discover the British Overseas Territory of St Helena, which is now luring the global travel market. One of the reasons for their presence at ITB Berlin carries a name: Napoleon Bonaparte…
If there was an award of the most exotic destination to be present at ITB Berlin, it could well be St Helena Island. Imagine a territory that stands almost in the middle of nowhere in the immensity of the Atlantic Ocean. St Helena is a 16 by 18 km volcanic tropical island located some 4,000 kilometres east of Brazil’s coastline and 1,900 km west of Namibia.
The Island was discovered by the Portuguese and changed hands many times to nally end up in the hands of the British Crown. An important port of call for British for centuries, it turned into a place to exile key prisoners such as Bahraini Princes, Boers and the most famous of them, former French Emperor, Napoleon.
This explains the presence of the British Overseas Territory for the rst time at ITB Berlin. “2021 will mark the 200th anniversary of Napoleon’s death in St Helena and European visitors have a huge interest for this place,” explains Helena Bennett, Director of Tourism. “At ITB Berlin, one can learn about ways to promote the destination,” she explains.
Napoleon’s presence can be remembered through a dozen of sites, including the two original houses in which he resided as well as his grave. “But Napoleon is not the only attraction that St Helena wants to promote. We are blessed with a pristine nature, ideal for trekking and hiking, clear waters perfect for diving and a rich marine life with whale sharks and dolphins. And above all, it is a place to truly relax away from the urban life”, adds Bennett.
Hall 22b / Stand 212