Oman kicks off its first-ever beach event

Sur Al Hadid Beach in Oman has been transformed for the Sultanate’s first-ever beach event. Starting yesterday and running until Saturday (7 to 9 March), the Sur Al Hadid Beach Carnival is a display of home-grown brands and fun-filled activities.

The event has been brought to the local audience through a partnership between Muscat Municipality and the Ministry of Tourism and Oman Tourism Development Company (OMRAN), as part of an initiative to boost domestic tourism in the country and promote what Oman has to offer to the community and visitors. The Sultanate will be the partner country of ITB Berlin in 2020.

The carnival, which is being organised by Muscat Eat, is hosting 70 SMEs, food trucks and popular brands who are presenting various delicacies and refreshment at the market, including delicious Omani food freshly made by local home businesses from the Al Seeb community.
The outdoor market is also featuring a selection of gifts, perfumes, jewellery, kids and family goods. Arts and crafts activities are being held too, including clay moulding and face painting, together with a series of outdoor games such as a bouncy castle, pony riding, Jenga, balloon darts and educational workshops for children to promote sustainable practices in environment protection.

Eng. Abdul Wahid Al Farsi, Director of Business Integration at OMRAN, the main partner of the event, and the Head of the Organising Committee of Sur Al Hadid Beach Carnival commented: “In order to create a fun- lled experience for the Omani community, we have devoted ourselves to ensuring creative ways to bring out Omani’s excitement towards outdoor activities. From water sports, outdoor games, music and market, we make sure everyone in the family will have a favourite activity during the three-day event.”

The beach carnival will not only strategically contribute to domestic tourism “but will also set a healthy business environment for the SMEs in the country,” he said. “This attracts many business opportunities that will significantly lead to a robust economy through Oman’s already burgeoning tourism industry”.

Hall 2.2 / Stand 204