Mongolia.travel platform launches at ITB Berlin

A revolutionary interactive planning tool, Mongolia.travel had its world premiere unveiling in Berlin with Mongolia Minister of Environment and Tourism Namsrai Tserenbat in attendance.

While Mongolia generates strong images for most travellers with iconic names such as Chingis Khan or the Gobi Desert, few tourists have a clear conception of the far flung nation.

“It is time now to highlight Mongolia’s extraordinary diversity to a larger public,” explained Namsrai Tserenbat during the official presentation of its newest online portal, Mongolia.travel.

The concept behind the Mongolia platform is to produce visitor journeys by anticipating and leveraging the desires of the platform’s visitors. Thematic travel, first time travellers, itineraries and regional journeys are among some of the possibilities offered by the Mongolia platform.

Each story highlighted through Mongolia.travel will link to subcontent chapters, providing potential travellers a fully interactive tool to design, create and shape their own itineraries.

Interactive content is available through a dynamic landing page which will direct web visitors through a “journey” based on their status, needs and interests. Particular emphasis has been given to the first-time traveller who represents the largest tourist segment for Mongolia.

“With Mongolia.travel, our country is embracing the needs of all travellers curious to discover Mongolia. We believe that our platform will be a tool to drive tourism growth,” added Tserenbat.

Hall 26c / Stand 316