ITB Berlin sees major push for Visit Malaysia 2020

Visit Malaysia 2020 hopes to welcome a targeted 30 million international visitors to the country in 2020. “This is a reasonable forecast,” Datuk Musa Yusof, General Director of Tourism Malaysia said at an ITB Berlin press conference.

In Berlin this week Malaysia is preparing for the launch of Visit Malaysia 2020 and reaffirming the commitment of Tourism Malaysia and Malaysia Airports Bhd (MAHB) to bring in more airlines to improve connectivity from Europe. According to Malaysia Tourism General Director Datuk Musa Yusof, Malaysia has been attending ITB Berlin for 47 years and “we have grown with the fair. As ITB Berlin 2019 partner country, our delegation is the biggest to date with 166 participants.”

Western Europe remains an important market, especially as the market grew by 6.8% last year, generating 900,000 tourist arrivals. “From Germany, we recorded a growth of 17.4%, one of the best performances from Western Europe. The creation of a non-stop scheduled flight from Frankfurt to Kuala Lumpur with Condor contributed to that performance,” Yusof said. “The success of the route was better than expected, with Condor’s load factor reaching on average 90%,” chairman of Tourism Malaysia, Datuk Ahmad Shah Hussein Tambakau said.

ITB Berlin saw the signing of a further partnership of Tourism Malaysia and MAHB with Condor for a continuation of the airline’s programme in Q3 2019. Condor will continue linking Kuala Lumpur with Frankfurt with two weekly services.

With Visit Malaysia 2020 set to kick off next year, Yusof detailed the government’s expectations: “We are targeting 30 million tourists and €21.6bn in tourist revenues – a reasonable projection,” he said, adding: “The country wants to emphasise to Europe its eco- tourism and cultural activities. But above all, we want to promote authenticity as tourists today want to experience rather than just doing a simple circuit. We will also continue to promote, for example, home stays, which enable visitors to experience local life.”

Hall 26a / Stand 117

Photo: Datuk Ahmad Shah Hussein Tambakau, Chairman, Tourism Malaysia