More than 8,000 people in eight countries completed the survey
Travelzoo and ITB Berlin yesterday unveiled the findings of research conducted earlier this year into what global tourists think about overtourism. Created in conjunction with Munich-based polling specialist Norstat, the survey asked more than 8,000 online participants for their opinions. The respondents were from Canada, China, France, Japan, Germany, Spain, the United Kingdom and the United States. The study found that overtourism is affecting people the world over. Over half of respondents reported seeing an increase in the number of tourists at their holiday destinations. There was an overwhelming concern for how that affected locals and the environment. Travelzoo also found that a significant percentage of respondents were willing to take steps to improve the situation – they’d pay more money for less tourists in destination, they’d change their dates of travel and commit to shopping and eating local if they knew it would help. A spokesman for Travelzoo said: “69% of participants believe that protecting the environment is the most critical issue of our time, and an even higher percentage, 76%, feel that everybody is responsible for preserving nature. Some 53% of participants said they have experienced some increase or a signi cant increase in tourists in the holiday resorts they have visited in the last five years, and many are aware of the consequences.
69% SAID THAT PROTECTING THE ENVIRONMENT IS THE MOST CRITICAL ISSUE OF OUR TIME
“Asked to identify the phenomena they associate with mass tourism, respondents mentioned environmental destruction (52%), overcrowded beaches (48%), too many other tourists (41%) and negative repercussions for people living locally (37%).” Travelzoo said it works closely with a number of tour operators and DMOs to encourage low and shoulder season travel. “The nature of our business is that we promote travel outside of the peak and therefore over- subscribed vacation periods,” the company said. “There are marked differences between different countries, and this will work to inform DMOs who receive a larger number of those visitors in their destination”
Hall 25 / Stand 149