Tokyo to prosper from two sporting mega events


Rugby World Cup 2019 and the Tokyo 2020 Olympic and Paralympic Games set to give major boost to tourism

Two upcoming major sporting events – the Rugby World Cup 2019 and the Tokyo 2020 Olympic and Paralympic Games – will thrust Tokyo into the spotlight. We asked Akito Tadokoro, Director of Marketing and Promotion of the Tokyo Convention and Visitors Bureau (TCVB) how planning for these two events is coming along.

Tickets for the Rugby World Cup 2019 are being sold well, and 20% to 30% are expected to be sold overseas. If this percentage does not change, we will be welcoming more than 400,000 overseas visitors during the games nationwide, and that figure is more than we expected. The prices of the tickets for the Tokyo 2020 Olympic and Paralympic Games have recently been decided and the new National Stadium will be completed this autumn – the public’s expectations are rising.


How important are these events for the image and profile of Tokyo?

Tokyo is one of the hottest “bucket list” destinations in the world, but still, the majority of overseas visitors to the city are from East and Southeast Asia. These sporting events will give exposure to the city especially in North America, Europe and Oceania, and it is an opportunity for us to gain more visitors from those regions.

What is being done in terms of packages and promotions?

We want more people to think of Tokyo as a leisure travel destination, so recently we have strengthened our B2C promotions. For example, we are now showing our promotional video “Unstoppable Journey” on TV stations including TV CM, on CNNI and Eurosport. We are also focusing on the luxury travel market and joined Virtuoso and Traveller Made as a preferred destination last year. We are the first city in Japan to join those consortiums.

Photo: Akito Tadokoro Director of Marketing and Promotion, Tokyo Convention and Visitors Bureau (TCVB)


Hall 26a / Stand 10