Taking river cruises “out of the box”

VIVA launches onto the market with no compromising on comfort

VIVA is a new player in the river cruise market. We asked Sales and Marketing Director Andrea Kruse to tell us about its USPs.

We want to take river-cruises out of the boxes in which it is usually framed, by turning away from segmentation based on socio- demographics. We do not target ages or origins. We target lifestyles. VIVA Cruises are created for those who want to explore the world, without compromising on comfort. Therefore, we work with the all- inclusive formula. In addition to food and beverages, every single VIVA cruise offers Wi-Fi, a filled mini-bar, bath amenities, to add that little extra. Creating a relaxing atmosphere is our goal. For this reason, we also stepped away from the fixed time slots and seats for dinner. With VIVA cruises, the restaurant is open from 7pm to 10pm, and seating is free of choice. This way, our guests get the freedom to create their own experience.

WE DO NOT TARGET AGES OR ORIGINS. WE TARGET LIFESTYLES

What destinations will VIVA be offering?
VIVA sails the highlights of European waterways. Trips are planned on the Danube, the Rhine, the Elbe, the Moselle, the Rhône and the Saone. Next to these, VIVA will keep on expanding its sailing area. In 2020 for example, our guests will also be able to enjoy the Douro river. VIVA is mostly focussing on the German, Swiss and Austrian market, yet during the coming seasons this focus will broaden to areas such as the UK, Benelux and the Nordics.

 

What is the added value for travel agents in working with VIVA?
With all-in cruises, VIVA creates a product that is easier to sell for travel agents. Offering peace-of-mind is an additional USP to communicate to people looking for the ideal trip. This peace-of-mind also extends to the travel agents. On our website www. viva-cruises.com, they can access the VIVA-4-YOU module. This platform gives clear and easy to use tools, offering total transparency to our partners.

Hall 10.2 / Stand 114


Photo: Andrea Kruse, Viva Sales and Marketing Director