LGBT tourism is becoming LGBT+ Tourism

The “+” sign has been added early this year to the international acronym, in reference to the addition of new and socially-accredited orientations. The new acronym LGBT+ is now in use at ITB Berlin


Friendly Piemonte is the programme that Torino and Piemonte now dedicate to LGBT+ tourists in order to offer the best of the region. Conceived by Associazione Quore, with the support of Regione Piemonte, Friendly Piemonte intends to promote Torino and Piemonte as a pink tourism destination with tailor-made tours and gay-friendly hotels. Among them is a new circuit in Torino called Tuttaltra Storia which brings travellers on the path of illustrious personalities. The tour offers an unconventional perspective on the history of Turin and the Piemonte region built around the lives of 12 famous people. From Nietzsche to Leonardo da Vinci, from Princess Marie Louise of Savoy to Italian actress Eleonora Duse, visitors will discover a region of great surprises.

Hall 21b / Stand 215d