Just what is luxury?


Travel to Jamaica to discover the new meaning of the term, with “over-the-top personalisation”

The idea of luxury has evolved, moving beyond simply expensive items to something intangible, such as “over- the-top personalisation”


More and more luxury travellers are seeking destinations that offer personalised service to best suit their individual preferences and tastes for a truly one-of-a-kind and authentic experience of their own. Jamaica’s turquoise waters, white sand beaches and lush rainforests naturally provide the idyllic backdrop for an extravagant getaway. From the tourism capital of Montego Bay, to Negril in the west and Port Antonio in the east, visitors seeking a lavish getaway can indulge in personalized, over- the-top experiences at some of Jamaica’s most luxurious resorts. Jamaica has had a long history of attracting luxury travellers. The destination is a land of adventure, sophistication and elegance and coupled with its ideal location and accommodation continues to attract the rich and famous. For those who have experienced it, there’s a wide variety of activities from which travellers can choose, whether it’s a round of golf at one of our championship golf courses, a luxury catamaran cruise, shopping or just a day at the spa. In Jamaica, luxury can come in the form of a treehouse spa, gardens filled with palm trees and peacocks, and cottages with private porches overlooking a lagoon or the ocean. With its year-round temperate climate, there’s no shortage of options from which you can choose to make the weekend unforgettable. Come and enjoy our lavish retreats where the rich and famous stay to relax, be pampered and enjoy maximum privacy. Following are just a few examples:

  • The Tryall Club in Montego Bay has distinguished itself as one of the world’s most eclectic properties where travellers can enjoy the best of both worlds – the exclusivity of a private vacation rental, with the amenities and service of a luxury resort. Each villa comes complete with its own chef and attentive household team including a butler and laundress.
  • At the Tensing Pen Resort in Negril, guests can customize their stay any way they choose – from ocean-side cocktail service to being pampered in the resort’s world class salon and spa.
  • Bluefields Bay Villas in Jamaica’s beautiful South Coast treats their guests to world-class butler service along with a gourmet chef, nanny, housekeepers and more to make every traveler feel right at home. The butler, along with the villa’s dedicated private staff, will meet with each guest upon arrival to learn their personal likes and dislikes to best personalize their entire vacation experience from arrival to departure.
  • In Ocho Rios, head to Jamaica Inn which is consistently ranked among the top luxury hotels in Jamaica and the Caribbean. The property boasts eight-acres of paradise situated on a private cove with an offshore reef. With 52 suites and cottages and 700- foot private white sand beach, this exclusive resort is the ideal getaway for the traveller looking to unplug and unwind while enjoying the lavish, first-class service catering to their every need.

Hall 22a / Stand 102