ITB Berlin leads the way for LGBT+ tourism

The Gay & Lesbian Travel Pavilion is once again welcoming the world’s largest display of LGBT- related tourism companies and will introduce the LGBT+ Pioneer Award.

ITB Berlin has been a pioneer in promoting LGBT tourism, and, over the years, the LGBT+ travel space has grown in importance and is now a full- edged Travel Pavilion in Hall 21b.

New exhibitors this year include Friendly Piemonte from Italy, the Malta Tourism Authority, which hosted the rst LGBT+ Tourism Summit in 2018, Keihan Hotel from Japan, the Thrive Summit by Connect Travel, and New York City, the World Pride Destination 2019. Also new is the LGBT+ Media Lounge which is hosted by ITB Berlin, TomOnTour and Pink Banana from the US. In addition to presentations on the pavilion’s own stage, a panel discussion will be taking place for the first time.

“LGBT+ travel has developed from a niche product to an internationally recognised segment in the travel world. As more countries are now legalizing or are embarking on recognizing civil partnerships among same gender partners, LGBT+ travel is now booming in many countries,“ says Rika Jean-François, CSR of cer at ITB Berlin.

For the first time, ITB Berlin and Diversity Tourism will hold an LGBT+ Leadership Summit which is open to anyone interested to learn more about the evolution and challenges of pink tourism.
Leading experts representing business, politics and tourism will give presentations and discuss the different situations of LGBT+ communities around the world. A report by the business consultancy Accenture will illustrate how sensibly pursued diversity strategies can help to improve the quality of life of the community in general and will highlight the role that LGBT+ tourism plays. Panel speakers include John Tanzella, President & CEO International Gay & Lesbian Travel Association, Pablo De Luca, President CCGLAR, Argentina LGBT Chamber of Commerce, Reginald Charlot, Managing Director Tourism Development, Established Markets, NYC & Company, Klaus Jetz, Executive Director, Lesbian and Gay Federation in Germany (LSVD) and German parliamentarian Dr. Jens Brandenburg, who speaks on LGBTI politics for the FDP party.


Photo: Rika Jean-François CSR Of cer, ITB Berlin

Hall 21b