Dominican Republic on-trend with its offering

Petra Cruz, Director Europe, Tourist Board of the Dominican Republic says that in 2018, the Dominican Republic asserted itself once again as a leading tourism force in the Caribbean. We asked her how tourism is evolving there.

We welcomed more than 6.6 million guests from all over the world via air travel, some 380,000 tourists more than in the previous year and an increase of 6.2% compared to 2017. A growing number of travellers are booking trips that align with 2019’s biggest travel trends. Visitors are arriving in pursuit of one-of-a- kind experiences in wellness and gastronomy, and more guests than ever are looking to explore uncharted destinations that veer off the beaten tourist path to capture breath-taking images.


You recently launched a new campaign for the promotion of Santo Domingo. Can you tell us a little more about this?

The historic colonial city has been a UNESCO World Heritage Site since 1991. The new campaign focuses on other attractions in our capital. The new campaign, “More than History”, promotes the variety of good restaurants and the numerous shops as well as interesting nature excursions and stunning beaches. The campaign is aimed both at locals and international visitors.

Last August you launched the “I Like it” campaign. How did that go? Will it continue through 2019?

Our last campaign, “I like it”, was introduced by Francisco Javier García, the Minister of Tourism of the Dominican Republic at ITB Berlin 2018. The aim of this campaign is to promote the regions of Puerto Plata, Santo Domingo, Samaná, Punta Cana, La Romana, Juan Dolio, Barahona and Jarabacoa. The focus is on the family, luxury, diving, natural and eco-tourism tourist segments, and also culture and golf. The campaign will continue throughout 2019.

Your destination is increasingly known as a paradise for adventure tourism lovers. How is this evolving?

Adventure tourism is one of the most important current trends. Besides breathtaking beaches, the Dominican Republic is very well known for its diversity. If you are looking for adrenaline, you will be excited by lively rivers, deep gorges and steep rocks. We offer numerous adventure opportunities such as canoeing, river rafting and peak trekking. Our very special highlight is the Pico Duarte, the highest mountain of the Caribbean at 3,175 metres.

What are you primarily promoting at ITB Berlin this year?

The focus of our ITB Berlin promotion is our capital Santo Domingo, the luxury sector with new exclusive hotels and our fascinating nature. Our guests can get new information about activities including golf, water sports and our culinary offering, because the Dominican Republic has been elected as the culinary capital of the Caribbean.

Photo: Petra Cruz Director Europe, Tourist Board of the Dominican Republic

Hall 22a / Stand 100, 100a