Atout France invites operators to experience France at ITB Berlin

Special events place a spotlight on French culture, cuisine and coastal travel, as well as the diverse and dynamic region of Nouvelle-Aquitaine.

French Destination Marketing Organisation Atout France is organising and supporting a series of exciting events at ITB Berlin 2019 that give delegates the opportunity to learn more about key destinations across the country.

Tour operators and travel agencies interested in outdoor activities, for instance, can meet representatives from the storied Nouvelle- Aquitaine region in southwest France, including Michel Durrieu, General Director of the regional tourism board. Yesterday, Durrieu and his team welcomed visitors to the France pavilion to update them on regional destinations such as Bordeaux, the Dordogne Valley with its spectacular Lascaux caves, and Pau in the Pyrenees mountains.

Easily accessible, Nouvelle- Aquitaine is a large and diverse region with wide open landscapes ideal for sports such as cycling and golf – indeed, Pau is home to the oldest golf course in Europe. And with 750 km of Atlantic coastline featuring pristine beaches and islands, Nouvelle-Aquitaine is also the perfect surfing destination.

Atout France is also organised a happy hour for travel agencies and tour operators who had the chance to meet representatives of French Coast Destinations. This provided an overview of the French seaside offering and an opportunity to enjoy its specialties, including seafood and wine from the best regional vineyards.

In addition, a special breakfast tomorrow March 8 at 10am features cultural tourism specialists promoting some of France’s outstanding heritage – which includes 43,720 monuments, 8,000 museums, 500 festivals and countless UNESCO-listed landmarks.

Other French exhibitors including the Loire Valley Tourism Board and Visit Poitiers are available to discuss popular destinations such as Domaine de Chaumont sur Loire, Royal Château of Blois, Château du Riveau and the Royal Abbey of Fontevraud.

Hall 1.1 / Stands 201, 201a


Photo: Michel Durrieu General Director, Regional Tourism Board, Nouvelle-Aquitaine