Last year, Mecklenburg-Vorpommern was the official partner region of the ITB Berlin. We asked Harry Glawe – the region’s Minister of Economics, Employment and Health, how this has been ted the region.
Our presence at the world’s largest travel trade fair, which we co-organised together with many partners from the region, has already borne fruit. Our goal was to gain more publicity on the international stage by presenting ourselves as a friendly, modern and open-minded region—and we succeeded in this. The opening night alone was a huge success and opened new doors. In terms of media coverage, we have reached our best result in the history of this trade fair.
How is tourism developing in Mecklenburg-Vorpommern?
Mecklenburg-Vorpommern is the most popular tourist destination of the Germans and is becoming increasingly attractive for international visitors as well, not least thanks to the ITB Berlin. Our region has the highest tourism intensity of all German states. Recently, we have launched a tourism strategy for the region in a bid to offer an even higher-quality service, more internationality and stronger cross-links between our services.
How is Mecklenburg- Vorpommern presenting itself at this year’s ITB?
A total of 19 exhibitors, among them tourist associations and hotel partners, present Mecklenburg- Vorpommern to visitors from the tourism industry and to potential
OUR PRESENCE AT THE WORLD’S LARGEST TRAVEL TRADE FAIR, WHICH WE CO-ORGANISED TOGETHER WITH MANY PARTNERS FROM THE REGION, HAS ALREADY BORNE FRUIT.
holidaymakers across an area of 500 square metres in hall 6.2a. We present new attractions, such as the “ManufakTour”, a tour leading to 20 designers and artisans in Western Mecklenburg, or the impressive holiday architecture on the island of Rügen. On the public days, we offer our visitors regional beer tastings, photo specials and more.
What are the three “key selling points” of Mecklenburg- Vorpommern?
The triad of 2,000 kilometres of coastline, 2,000 lakes and 2,000 castles delights many of our holidaymakers. Numerous festivals are held on the coast in the summer, the lakes attract water sports enthusiasts and the castles form the scenery for a variety of events. In many palaces and manor houses, guests find stately sleeping accommodation, whereas others are the venues of world-class music concerts or exclusive exhibitions.
Photo: Harry Glawe, Minister of Economics, Employment and Health, Mecklenburg-Vorpommern