What moves the world of travel


Aviation industry experts – live in 18 minutes

Why do people love to travel? Visit the Lufthansa Group airlines’ joint exhibition stand in Hall 25 and you will find inspiring answers not only to this question, but also to many more that are important to the travel industry.


The Lufthansa Group airlines provide inspiring answers: in Hall 25, Stand 156

Several fascinating live sessions will take place here on each day of ITB: the Lufthansa Group LIVE! Talks. In these short series of lectures, experts will talk in an entertaining and informative way for 18 minutes about the latest topics concerning travel, sales and airlines – and you will be able to ask questions.

You can look forward to subjects such as innovation and digitalisation in the Lufthansa Group. Various examples will demonstrate how the latest technology can optimise processes on the ground and in the air. Discover the new NDC booking standard that will enable travel agencies to book airline tickets in even more innovative, cost-effective and customer-orientated ways. Learn all about the new destinations that will be served by the Lufthansa Group airlines – and much more.


Dates and times of the LIVE! Talks available at: lhgroupairlines.com/itb2019

From a number of new and especially attractive destinations you can send postcards directly from our exhibition stand. 

You can also explore the flavours of one of these destinations, Costa Rica. In the World Café on the stand’s ground floor, you will be served the finest coffee specialities from this paradise between the Atlantic and the Pacific.

Fascinating virtual experiences

Parallel to the LIVE! Talks, you can immerse yourself in the world of the Lufthansa Group airlines on the exhibition stand. On a 360° virtual reality tour through the cabins, you can discover the comfort available on board Austrian Airlines, Lufthansa, SWISS and Brussels Airlines.


Enter the cabins of the Lufthansa Group airlines through digital aircraft windows

The digital Seat Explorer offers interesting visual angles on different seats and individual travel classes. For example, it enables you to see the new Brussels Airlines Business Class seat for the first time.

Another fascinating seating option awaits you on the stand’s first floor: a swing. Take a seat and you’ll soon be swinging in virtual reality at a height of several thousand metres above Vienna, Cape Town, San Francisco or New York.


Take a seat and swing high above world cities

Afterwards enjoy a little refreshment: on the first floor you can choose between different types of ice cream that match the individual airlines of the Lufthansa Group.

More information and all the dates and times of the LIVE! Talks are available at lhgroupairlines.com/itb2019

Hall 25 / Stand 156