Travel – to create a more “inclusive” world

Alibaba Group’s Angel Zhao in Keynote Executive Panel to discuss China’s power and global ambitions

In her keynote today, Angel Zhao, Senior Vice President of Alibaba Group, and President of Fliggy will be talking about how Chinese companies are seeking their fortunes abroad. We asked her to tell us a little more.

Globalisation is one of Alibaba’s core strategies and we hope to make progress in an inclusive and sustainable manner. Alibaba is a gateway to China, and the rest of the world. We want consumers to buy globally and merchants to sell globally. As a technology company, we can serve as the internet and data-driven platform to power borderless trade. Our goal is to serve 2 billion consumers around the world and support tens of millions of small businesses. My speech will address the importance of travel – one area of globalisation – as a way to create a more inclusive world.

OUR GOAL IS TO SERVE 2 BILLION CONSUMERS AROUND THE WORLD AND SUPPORT TENS OF MILLIONS OF SMALL BUSINESSES

How is Fliggy becoming more “Global” as time goes on?

As a platform operator, Fliggy is dedicated to helping tourism merchants and associations worldwide build direct relationships with Chinese consumers. Since Fliggy’s inception in 2016, we have been recruiting merchants from different markets to join our platform. We work closely with many world-class travel brands – such as Marriott International, Singapore Airlines and Universal Studios – to extend a growing range of high-quality travel services and bene ts to Chinese consumers through digital means such as targeted marketing and membership collaborations. For example, we worked with Marriott International to roll out our “Post Post Pay” service across thousands of hotels worldwide, allowing quali ed users to enjoy a deposit-free and wallet-free hotel experience, with payment settled after completion of the trip.

We have also made efforts to promote interesting overseas destinations to Chinese consumers. Working with various partners, we have launched Northern Lights- themed trips, Antarctica, Kyushu railway and other travel routes in the past few years, which are very well received.

What are the biggest trends today when it comes to Chinese outbound travel?

Given their rising living standards, Chinese consumers are increasingly interested in outbound travel.
In 2018, our users visited 192 countries and regions and they have diversi ed their destinations to non-traditional choices such as Russia and Cambodia. They are becoming more willing to spend, as the average outbound travel spending grew 9% in 2018. The popularity of themed tours featuring experiences such as soccer matches, local delicacies and outdoor activities is on the rise. For example, during the 2018 soccer World Cup, the number of trips to Russia by our users tripled year-on-year. Chinese consumers are no longer content with “having been there.” They are eager to experience overseas destinations “just like a local.”
In terms of demographics, users born after 1994 are a growing force of outbound travel, with their number increasing 42% in 2018. Given favourable factors such as additions of international flight routes, residents of low-tier Chinese cities also travel more to outbound destinations.


KEYNOTE EXECUTIVE PANEL: CHINA ́S POWER AND GLOBAL AMBITIONS
Category: ITB Future Day
Date: Today, March 6, 2019
Time: 1pm – 1:45pm
Location: City Cube, Auditorium A4/A5


ITB BERLIN CONVENTION PROGRAMME 2019

WEDNESDAY 6TH MARCH 2019
10:45am-5:45pm ITB Future Day City Cube, Auditorium A4/A5
10:45am-7:00pm ITB Destination Day 1 City Cube, Auditorium A1
10:45am-5:45pm ITB Deep Dive Sessions 1 City Cube Club
10:45am-7:30pm ITB Young Professionals Day Hall 11.1, Young Professionals Stage 10:45am-2:45pm ITB MICE Forum Convention Hall 7.1a, Auditorium New York 1 3:00pm-5:45pm ITB Business Travel Forum Convention Hall 7.1a, Auditorium New York 1 10:30am-2:00pm eTravel Lab Day 1 Hall 7.1b, eTravel Lab
10:30am-6:00pm eTravel Stage Day 1 Hall 6.1, eTravel Stage
2:00pm-6:00pm TTA Forum Hall 7.1b, eTravel Lab
2:00pm-5:00pm Responsible Destinations Forum Palais am Funkturm, ITB Convention Awards


Photo: Angel Zhao Senior Vice President, Alibaba Group