Travel product innovations guide

BACKGROUND

It is estimated by UN-Habitat that by 2050, 70% of the world’s population will be living in cities and by 2025. Therefore, it is essential to monitor tourism performance in urban destinations and clearly address areas for improvement, with the aim of assisting policy makers and all other stakeholders in their efforts of building a better urban tourism governance and management. “Today adequately managing tourism to the benefit of visitors and residents alike, ensuring that local communities are listened to and bene t from tourism is more important than ever”, said UNWTO Secretary-General Zurab Pololikashvili, adding, “There is a pressing need to set a roadmap for urban tourism which is fully aligned with the urban agenda.”


FACTS & FIGURES

According to the rst ever global survey conducted by the World Tourism Organization (UNWTO) and IPSOS, 47% of respondents think ‘they live in cities with a high number of tourists’.

Over 50% consider tourism has a positive impact in generating wealth and promoting cultural exchanges.

49% feel there should be measures to improve tourism management.

Only 12% of respondents favour limitations to the number of visitors.


3 KEY TRENDS TO LOOK FOR AT ITB BERLIN

IMPROVING INFRASTRUCTURES AND FACILITIES

Fulfilling tourism’s potential as a tool of sustainable and inclusive growth for cities requires a multi-stakeholder and multilevel approach, based on close cooperation among tourism and non-tourism administrations at different levels. In the case of Malaysia, ITB Berlin’s Official Partner Country 2019, the Federal Ministry rst evaluates proposals from the various states, submits proposals to the Economic Planning Unit, and once approved and nanced, the states handle the projects (in basic terms). It’s not a simple process!

CREATING EXPERIENCES AND ATTRACTIONS THAT BENEFIT BOTH RESIDENTS AND VISITORS

Jaime Cabal, Deputy Secretary-General of the World Tourism Organization (UNWTO), speaking at the recent Conference on City Breaks in Valladolid, Spain, “We must understand the evolution of tourists towards greater sustainability and inclusiveness, using new technological tools.” The Councillor for Culture and Tourism of Valladolid, Ana Maria Redondo, echoed this call, adding: “We need a better understanding of the fundamentals behind the current demand for city break experiences.”

ENSURING LOCAL COMMUNITIES BENEFIT FROM LOCAL COMMUNITIES

Urban tourism can represent a driving force in the development of many cities and countries contributing to the progress of the New Urban Agenda and the 17 Sustainable Development Goals, in particular, Goal 11: Make cities and human settlements inclusive, safe, resilient and sustainable. Tourism is intrinsically linked to how a city develops itself and provides more and better living conditions to its residents and visitors.


THE FUTURE

According to the UNWTO, “Fulfilling tourism’s potential as a tool of sustainable and inclusive growth for cities requires a multi-stakeholder and multilevel approach based on close cooperation among tourism and non-tourism administrations at different levels, private sector, local communities and tourists themselves. Likewise, the sustainable development and management of tourism in cities needs to be integrated into the wider urban agenda.”