Technology, Tours & Activities take centre stage

Charlotte Lamp Davies is Principal Consultant at A Bright Approach, a consultancy providing local and global companies with expert insight into sales strategy, marketing and events management. We started by asking her to tell use a little more about her, and her company.

I founded A Bright Approach in 2018, having worked in several executive roles in sales, marketing and events managements since moving to London from Denmark 26 years ago. From shaping the corporate sales and marketing road map to facilitating your industry events, A Bright Approach will share its experience, energy, network and know- how.

You will be the moderator of a brand-new segment at ITB Berlin this year, the Technology, Tours & Activities (TTA) Forum. Please tell us more about the segment and how you became involved.

ITB Berlin recognises that this is one of the fastest and most exciting growing sectors of our industry. Travel companies are making the most of adding and building partnerships with the tours and activity providers and the sector has seen renewed interest from investors. Existing and new players are innovating in the space ensuring new thinking and technologies are brought to the field. Consumer trends are changing and the thirst for turning holidays into experiences is prevalent. From city breaks like guided tours to the more extreme end of the spectrum such as dessert trekking the tours and activities sector is set to boom in coming years.

What kind of “best cases” will attendees be able to hear about, and why is it so important?

We will hear from speakers from across the sector such as city tours, technology providers, distribution channels etc and we’ll get insights on do’s and don’ts, success stories and challenges which presenters have encountered.


eTRAVEL WORLD
Category: Business Travel
Date: Today, March 6, 2019
Time: 2pm-6pm
Location: Hall 7.1b, eTravel Lab


Photo: Charlotte Lamp Davies Principal Consultant, A Bright Approach